Spontaneity. It’s what we pay for?!

In the world of cell-phone camera, Twitter, Facebook, YouTube, etc… anyone can instantly experience and enjoy their favorite music act or live performance artist, sometimes without paying a dime. Or, if you’ve bought tickets to a concert for example, it’s not unusual to know the set list and see videos of what you can expect before you step foot in the auditorium. So, why do we still attend a show? And where does our enjoyment of the experience come from – besides enjoying the music and time with our friends.

I would argue, it’s for the spontaneity of the experience, and the connection with the performer that comes as a result of that spontaneity and vulnerability. We want our experience to feel special, and anything but just a part of the routine for a performer. We’ve all rolled our eyes when (insert rock stars name) screams, “Hello (insert city name). Maybe they incorrectly pronounce your city, or make it seem like they are just going through the motions.

So, how can learning to be more spontaneous, vulnerable, and more in touch with our audience help sales, word-of-mouth, or your overall impression of your favorite performer? I’d argue it’s why we enjoy the Golden Globes more than the other stuffy awards shows. We have the expectation that “anything can happen!”, instead of a formulaic train-ride of presentations and awards. Mistakes are exciting, not knowing what’s going to happen is thrilling, and being able to say you were part of a night unlike any other night is pretty fulfilling as a fan.

Set the target, know the rules of your performance, but enjoy some improvisation in the middle.

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2 Comments

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