What is the real problem you are solving?
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford
To break through a creative slump, consider re-framing the issue at hand. Take the suggestions from this recent Fast Company article, for example.
Design school students were asked to design a new suitcase. Before the ideation phase, students were encouraged to broaden their thinking by breaking down the problem they were trying to solve. It wasn’t simply a new suitcase that was the issue, but a new way to think about the needs of a traveler.
By first asking “what problem are we solving” we can simultaneously focus our thinking and open up our possibilities to encourage every day creativity and innovation.
Henry Ford solved the problem of faster transportation and in doing so, knew what his customers needed before they did.