“Collaborative innovation involves the genius of the “and” versus the tyranny of the “or.” It’s not that brainstorming must always turn into “Groupthink” or that introverts or individuals have the best ideas. In good brainstorming, one feeds off the other and the end result is significantly more powerful than either approach alone.” – Harvard Business Review
The need, space, and time for “Passionate Champions” to “and” an idea is the often missing step in the brainstorming process, says this latest article from HBR.
Step One: Collaborate on ideas as a group. Make sure everyone is heard, help individuals improve their own thinking and be exposed to ideas they may not have thought of on their own.
Step Two: Open up the session to passionate, individual champions:
“Anyone, alone or with other people if they need or want help, can pick any idea and develop it further. Even if the idea has already been developed in one direction, a Passionate Champion may see it very differently and develop it in a totally different manner. Or, they can pick an idea that was not advocated by the group or selected by the client, and develop it as they see fit.
In our work, we find that Passionate Champion ideas often account for 50% of those that make it through internal and external vetting, and 20-30% of the ideas that make it into final concepts. What’s more, they are often the most breakthrough in terms of truly new, game-changing concepts.”
Create the safe environment for ideas to flow, allow those who want to “yes, and” an idea to do so. Who can say yes to an idea in your organization?