The million, okay, billion-dollar question: How do you create a culture of creativity, and make it last?
Harvard University Professor Teresa Amabile wanted to find out.
Discussing her research into the topic with Bloomberg Television, Amabile and her team compiled over 12,000 individual daily diaries over 5 months, from professionals who were working on creative projects within their company.
What she found, “People do their most creative work on days when they’re feeling most positive emotions, most pleasant thoughts about their organization and their co-workers and strongest intrinsic motivation in their work”.
To put it simply: inner-work life drives performance, and allows teams and individuals to come up with better, creative ideas.
Every area in business requires coming up with creative solutions – and to foster that kind of creative thinking takes more than waving a magic wand:
- create an atmosphere of trust and collaboration
- tap into those favorite intrinsic motivators of autonomy, purpose, and mastery
- Remember that “small wins”, making progress on meaningful work (Amabile’s Progress Principle) matters.