What 618 million hits can tell you about how to lead

A Google search for the term, ‘leadership training’ pulls up 618 million results. ‘Good leadership training’, 274 million. ‘Useful’, 146. ‘Effective’, 67 million.

If you’re looking to become a better leader and confused as to where to turn, you’re not alone.

What separates good from the rest, or effective from not?

To narrow our search we often turn to those we trust, whether it is the advice of experts or like-minded friends and colleagues.

As a learning and development professional, I am often asked to help match employees with learning opportunities. Though, more often, my job involves hiring and bringing leadership training into my organization.

Just like the words we type into a search field, we can learn much about the quality of our investment by the questions we ask.

Often times our questions stay at the rational-only level. They focus on content. What is the class about? What will we learn? Can I see the slides? Here, what we are often looking for is a guarantee that money in equals learning out.

But, in an age when content is at our fingertips and on-demand, a trainers role becomes more than sharing information.

What makes some learning opportunities more effective than others depends less on the material, and more on the context in which it is received and used.

That is why friends and colleagues often recommend learning opportunities not only because of the material, but because of how and if they personally connected to it.

Content is only one component. But if all we have is a hammer, then everything is a nail. And, we’d be failing to ask the carpenter about the other tools in their toolbox and how they use them.

In order for an in-person learning to be ‘effective’, the material needs to match the moment.

“What separates you from everyone else?”, is a question I always ask. Furthermore, I want a story. Rest assured I’m not looking for unique and different. Here I’m focused on someone’s understanding of not only the content, but the context they’d be teaching in. It is the science, and the art.

Yes, if we want ‘good’ training, it is possible that any of the 618 million results are right for you. But we’ll narrow and improve our search by focusing more on ‘who’, ‘why’, and ‘how’, than ‘what’. Content is cheap. Context is worth paying for.

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