“What do I need to know about you to make our time successful?”
The answers flew across the room, one after the other: “We like group work”, “We covered X last week”, “Some of us are international students”. On the second-to-last day of a packed graduate seminar, a different professor appeared at the door. Rather than plow through with material, she turned the class from a solo into a duet with a simple opening question.
We make explicit and implicit choices all of the time about who we want to follow, and what gatherings we want to be a part of, whether we’re buying a ticket to a comedy show, enrolling in a training class, or to be a part of an organization.
Whether we are the gatherer or the ones being gathered, we have the power to shape the quality of the gathering with the choices we make. And, we are making these choices constantly, often in split-seconds, that either pull others in or push them away from the moments that actually seek to bring people together.
What this professor did is akin to what great gatherers do: they seek to destroy the distance between themselves and the audience to create intimacy, connection, and ultimately, engagement.
Crafting a duet instead of a solo requires a few key choices:
Lower your status: It’s tempting to believe that to gather others we need to have more status than our audience. Yes, an audience needs to feel that you have the reigns and are in control. But when we signal, “I’m just like you”, we are able to more effortlessly join you on the journey you’re about to take us on. This can be through a self-deprecating joke, or commenting on a common experience you all share (bad traffic on the way in, the weather, the news). Start from commonalities instead of highlighting differences.
Invite others in: To be an engaging gatherer is to firmly believe that an audience is as crucial an ingredient as the material you’re sharing. And, an audience wants to be seen as much as the gatherer does. That’s one reason why people shout things out at comedy show: they want to connect their experience with yours. The best gatherers know that the story they are telling or the content they are sharing is not about them. They constantly craft their work to figure out,” how is the material about the audience?”.
Connect to what they care about: Talking isn’t the only way to keep track of an audience’s engagement. The power of an in person experience lies is the human desire for connection. “This is a song about…” isn’t just a phrase musicians use to introduce songs. No matter our gathering we can find a way to connect what we’re sharing with something universal. This song goes out to anyone, who… might understand or connect with something I also care about, and thus creating an additive experience we all share.
When we make our gatherings solely about the person on the stage, we miss an opportunity for others to take our cause on and take it up. We also eschew them of the responsibility of being a part of the experience, or even more, owners of the experience. After all, if an audience didn’t want to be needed they could have stayed home.