In the world of Storytelling and Organizational Consulting, similar mantras are drilled into us – different words, similar meaning:
1. Make the audience the hero
2. Meet the client where they are
Both of these mantras speak to empowering people and companies, to help them feel, think, do, and see things differently so that they are called to action to enact change.
What this boils down to is – I see you (the client, the character, the company), where you are, for what you are…and I believe in you.
What this requires of us (those who lead change efforts and write the words to inspire) is patience, and a bit of scaffolding.
The best example I’ve seen of living out both of these mantras was Columbia University Professor William Duggan. I write about him often, and, nope, I probably won’t stop.
He had important words say, to teach, and to share. He drew us in carefully and artfully, by speaking the audience’s language (read, mostly MBA students), and skillfully partnering with them to help students come to important realizations themselves. Three acts. Small steps. A slowly built narrative balanced with equal parts logic and emotion at just the right times, each chapter asking for a bit more of us as we went.
In awe of his art, I asked him how he crafted his semester-long class. What was his secret?
Make the audience the hero. Meet them where they are.
He was teaching a slightly unconventional topic and wanted his students to come along for the ride. How often have we too had a great idea, something we care deeply about sharing, and want others to join in on? Hands up, everyone! I see you.
His reminder – you can’t do that by forcing an idea. That’s all head, no heart. He metaphorically held the idea and the a-ha out for his students in his out-stretched arm. And carefully crafted a sequence of steps where they’d be encouraged and motivated to keep reaching. One class after the other.
It’s not too much of stretch to equate this art to leadership.
But how often does our desire to push and prod instead of join and co-create take over our best impulses – especially under stress and threat?
How often does our desire to be seen as the hero and to not quite understand or empathize with where the client could be force us to push too far and stop the story? I’m certainly guilty.
To meet the client, the student, the reader where they are and to help them see that they are the hero is to recognize that we aren’t writing the story by ourselves. It’s not our story. It’s theirs. It’s not my change effort. It’s ours. Or, in many cases… it’s just theirs. And that’s a happy ending.