In my previous life as a screenwriter, there was a note a writer would see quite often on their screenplays: “Make your character more like-able”.
Well, a protagonist (the main character, often the hero) had to be at least a teeny bit likable (yet flawed) so that the audience would stay invested in the character’s journey. A like-able character means we’ll likely root for them and care about what happens.
An audience wants to be emotionally invested.
This is normal and natural, whether your audience is in the theater, a movie, or in the classroom. The audience want a reason to care beyond a rational, logical reason to. In the example of screenwriting, working to make our character a little more likable increases the chances that we as an audience will find something in ourselves that bonds us with this person on-screen. When we’re emotionally invested, we pay attention and don’t fast-forward or tune-out. Hopefully we’re changed by this character’s journey as well.
Turns out, this note extends beyond screenplays and creative projects. But in learning and development we’re focused on the learners journey, not the characters.
In my experience it’s common to see learning or change initiatives that stay at the rational-only level. We may assume participants will pay attention because they are there physically. Too often though, students, employees, and stakeholders often lack that emotional connection to the material. Sometimes it’s because they aren’t invited to, or this isn’t given nearly enough thought in the design process.
This often happens when we teach classes or put forth plans that teach the logical steps, but lack the mental or emotional thinking behind it.
I’m not necessarily advocating to make our work more like-able. But, we can’t assume our students have a reason to pay attention, even if they signed up (or the equivalent of buying a ticket to a movie).
More than just paying attention we want our learning and change programs to stick, to spread, and for our students to be changed by the experience. That rarely happens on a rational/logical-only level.
They need a reason to care, a personal one that ideally comes from intrinsic motivation and a personal connection to the material.
Encourage them to use their experiences, share them, connect to the material and to each other. Then you’ve got a room full of editors, writers, directors, producers who are taking the material and making it their own because they believe in it.